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What is Affiliate Marketing?
* Pay Per Click
* Pay Per Sale
* Pay Per Lead
In a
pay per click affiliate marketing campaign the affiliate places a
coded link on their
website and each time a
visitor to their website
clicks through the link to the sponsor’s website, the affiliate receives a sum of money. The amount of money they receive is based on an agreement between the sponsor and the affiliate.
This amount can be cents, dollars or
even a fraction of a cent. In a pay per sale
campaign the affiliate is not
compensated when the visitor clicks
through to the sponsor’s
website unless they also make a purchase
when they click through this link. Again the
amount of money the affiliate
receives will depend on a pre-determined agreement and
may be a specific amount or a
percentage of the sale. In a pay per lead
program the affiliate receives
monetary compensation when a
visitor clicks through the affiliate link and
performs a specific action such as
registering at the sponsor’s website or requesting additional information.
Using Craigslist to Find Potential Affiliates
Business owners who are interested in finding
affiliates to promote their website may use Craigslist for the purpose of finding these affiliates. It may seem logical to post affiliate
opportunities in the jobs section of
Craigslist but it is important to note this is against
Craigslist’s job posting policies. Review of the
policy for posting jobs on Craigslist will verify these
requirements. Therefore those who are interested in finding affiliates will have to take
advantage of other areas of Craigslist to find affiliates.
Visiting discussion forums related to your
business may be one way to find potential affiliates.
However, when using the discussion forums,
care should be taken to avoiding
spamming the discussion forums with links to sign up for your
affiliate program. Such spamming techniques
are likely to not be taken seriously by potential affiliates and may incur more
severe penalties by Craigslist moderators. The best way to find
potential affiliates is to make logical
contributions to
discussions and get to know other participants offline or to
include a link to more information on your affiliate marketing program whenever you post.
Using Craigslist to Find Opportunities for Affiliates
Those who generate a profit from acting as an affiliate for others can find new affiliate opportunities through Craigslist. Although posting these opportunities on the job boards are prohibited it is possible for advertisements of this nature to appear either because the original poster was not aware of the restrictions or because they deliberately ignored the restrictions. These types of advertisements are likely to be removed when discovered but they may exist for a short time without being noticed.
Those who act as affiliates can also find potential leads by placing advertisements in the services section or the resumes section. They may also find potential leads by networking with those in the discussion forums.